That Won't Do

I watched Avatar 3D the other day and was completely blown away.

I know the film is already old news to most people and 3D has been around for ages but this was a brand new experience for me.

Firstly, ignore everyone who tells you that the plot for Avatar is lacking - they are wrong. The story is incredibly relevant and poses a huge amount of questions which we should all be asking ourselves. Especially considering what's currently happening between the UK and Argentina over oil.

But the thing that really struck me about the whole experience was that, if you want to create something that grabs peoples attention, makes them think, but above all, transports them to another place, then "that'll do" just isn't a phrase you can use.

Yes Avatar had a huge budget to play about with, but I'm convinced that even with a small, independent budget, a powerful and captivating work could had been made because quality isn't always about money - it's about attitude to work, about pushing yourself and your creative practice so that the end goal is a complete realisation of your initial intention. There is no room for compromise.

Avatar 3D taught me a lot about the quality of my own work and what I consider to be good enough.